Application of this Privacy Policy

By agreeing to MagicHouse Entertainment's Terms of Service, into which this Privacy Policy (the "Policy") is incorporated, you consent to the collection, storage, use, management and disclosure of information collected or received by MagicHouse Entertainment through your use of the Service as described in this Policy.

Purpose and Scope

This Policy describes how MagicHouse Entertainment Limited. ("MagicHouse Entertainment," "us," or "we") collects, uses, stores, manages and discloses information, including personal information, that our users ("you" or "users") provide or we collect in connection with our websites at www.magichousegames.com(collectively, the "Site") or any MagicHouse Entertainment game or other application or services available on other websites or other third party sources (collectively, the "Service"). Personal information may include, for example, your name, email address or credit card number. This Policy applies only to information collected or received by MagicHouse Entertainment through your use of the Service. Any link to the sites or any third party does not imply that MagicHouse Entertainment is affiliate with or sponsors that third party. MagicHouse Entertainment is not responsible for the actions, products or services of any third party, the content of any third party site, or the use or disclosure of any information you provide to any third party.

Categories of Information Collected

The type of information we collect depends on how you use the Services. Generally, we collect the following information:

• Identifiers / Contact Information: Name, user name, gamertag, postal and email address, phone number, unique IDs, mobile device ID, platform ID, gaming service ID, advertising ID (IDFA, Android ID) and IP address
• Protected Characteristics: Age and gender
• Commercial Information: Purchase and usage history and preferences, including gameplay information
• Billing Information: Payment information (credit / debit card information) and shipping address
• Internet / Electronic Activity: Web / app browsing and gameplay information related to the Services; information about your online interaction(s) with the Services or our advertising; and details about the games and platforms you use and other information related to installed applications
• Device and Usage Data: Device type, software and hardware details, language settings, browser type and version, operating system, and information about how users use and interact with the Services (e.g., content viewed, pages visited, clicks, scrolls)
• Profile Inferences: Inferences made from your information and web activity to help create a personalized profile so we can identify goods and services that may be of interest
• Audio / Visual Information: Account photos, images, and avatars, audio information via chat features and functionality, and gameplay recordings and video footage (such as when you participate in playtesting)
• Sensitive Information: Precise location information (if you allow the Services to collect your location), account credentials (user name and password), and contents of communications via chat features and functionality.

How We Use Information

We use the information we collect within MagicHouse Entertainment as follows, pursuant to various legal bases:

• Business Purposes: Provide the Services and support; fulfill orders and requests; improve the Services and our business; develop new products and services; enhance your experience on the Services; protect the security for our users, employees, facilities, and Services; and develop internal marketing and demographic studies
• Commercial Purposes: Market and advertise our and our business partners' products and services; send you promotional materials; and administer promotional activities or events

We also use your information as permitted by law.

We use information we collect for our business purposes, including to:

• Provide the Services
• Fulfill product orders and other requests, respond to your questions, and communicate with you
• Enhance and personalize your experience on the Services, including to recognize you, maintain your preferences and settings, connect you with other users and link to your third-party platform, gaming, and social networking accounts
• Provide technical and other support
• Review the use and operations of the Services, develop new products or services, and conduct analyses to enhance or improve our software, content, marketing, support, and Services
• Conduct internal marketing and demographic studies
• Address issues with the Services or other business needs
• To protect the security or integrity of the Services, users and our business such as by protecting against and preventing violation of our terms and policies, including combating fraud, piracy, cheating, tampering, unauthorized transactions, claims, and other liabilities, and managing risk exposure
• Interact on your behalf with the third-party platform, gaming, and social networking accounts you connect with our Services
• Participate in other processing that we inform you about when you provide your information or when you consent to such processing
• As permitted by law

We use information we collect for commercial purposes, including to:

• Provide you and other users with customized content, targeted offers, and advertising on the Services, via email and text message, or on other sites, mobile applications, or social media on behalf of MagicHouse Entertainment or our business partners
• Contact you with information and promotional materials
• Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our business partners
• Analyze our users, in combination with other data, to assess our user base and target marketing at other similar group

Sources of Information We Collect

How we obtain information depends on how you use the Services. For example, we collect information:

• you provide directly to us, such as when you set up an account, sign-up for marketing, or contact us
• about the games you play (automatically)
• from third-party platforms, such as when you play our games or access our Services with third-party accounts
• automatically, including through cookies and similar tracking technologies
• from third parties, such as advertising networks, business partners, third party information providers, and other players

---Information You Provide

You provide us with information when you use the Services, such as when you:

• create an account or use the Services
• subscribe to marketing and communications
• comment on our message boards, forums, chat rooms, feeds, sites, or other Services
• purchase or redeem one of our products or services, including physical items, virtual items, virtual currency, or add-ons
• download, install, or access demos, programs, or other software
• contact us for support or other purposes, including via online or in-game chat
• use our email or share features
• participate in events, contests, promotions, surveys, or playtesting
• participate in an activity where you provide your information

Depending on the Service or your activity, we collect information such as your name, email address, phone number, photo, mailing address / zip code, payment or purchase information, age, gender, password, platform ID, software products played, survey data, geolocation, and the systems or platforms you play on. We combine this information across devices that you use.

---Gameplay Information

When you use the Services, we automatically receive information about your gameplay. Gameplay information includes your platform ID or gaming service ID, game achievements, game scores and performance, IP address, MAC address or other device IDs, other platform / device information, and other information and statistics regarding your use of the Services. We collect gameplay information even if you do not register for the Services. We may combine gameplay information with other information we have about you. We also may use internal and third-party anti-cheat technologies to detect and prevent cheating within our Services.

---Platform, Gaming, and Social Networking Information

We collect information when you access our Services with third-party platform accounts, such as a gaming platform account, gaming network service account, or social networking service account. When you access our Services in this way, the third-party platforms provide us with information about you. For example, depending on your use of, or activity on the third-party platform, we receive your user name, your friends list, or account information necessary to provide the Services or a purchased in-game item. The third-party platform may allow you to control what information is provided to us. We are not responsible for the terms, policies, disclosures or actions of any third-party platforms.

---Cookies and Similar Technologies

We may use cookies, web beacons, pixel tags, Flash cookies, Internet log files, software development kits and similar tracking technologies to improve and maintain the functionality of our Services; enhance security and fraud prevention; and provide you with targeted advertising. These technologies may transmit personal information (e.g., how you navigate specific pages on our website, which links you click, and similar information) and video viewing information to our advertising partners and other third parties. Our system may not respond to Do Not Track requests or headers from some or all browsers. The Manage Your Account, Communications, and Data section provides additional information about our use of these technologies and your ability to manage certain functionalities. You may also use the cookie preference tool, where available, or in-game privacy and advertising settings, or visit the Cookie Policy posted on the Service for more information.

---Information from Third Parties

We receive information from third parties to update the information that we collect about you. We may receive information from public databases, platform manufacturers, analytics providers, game developers, data brokers, and other business partners and MagicHouse Entertainment group of companies involved in providing the Services to you, that includes demographic information and information about your interests. We may collect publicly available information, including from social media, to protect our users, employees, facilities, and Services, and to aid investigations. We also receive information from other individuals who use our Services. This may include information about you if you are mentioned in comments on the Services or an individual sends us a direct message.

When We Share Information

As detailed below, we share your information with:

• vendors that perform support and other services for us
• MagicHouse Entertainment group members
• advertising service providers and third-party advertising partners
• other third parties (e.g., for collaborative offerings, legal and safety purposes, in connection with the sale or transfer of a business or asset, and other purposes with your permission)
• other users, such as when you participate in open communities or events, or information published on leaderboards

---Vendors

We use vendors to perform services on our behalf. These vendors provide business, professional or technical support to us, help us operate our business and Services, or administer activities in connection with our business and the Services.

---Advertising

We use our own and third-party advertising to support our Services, such as ad networks, data exchanges, traffic management service providers, social networks, and marketing analytics service providers. These providers use cookies and similar tracking technologies (see Cookies and Similar Technologies above) to collect information about your device and your Service use. This information, along with information that we share with them, enables us or our providers to recognize you or your device and to serve ads to you or your device and measure the effectiveness of those ads. This includes Identifiers / Contact Information, Internet / Electronic Activity, Device and Usage Data, and Profile Inferences.

We (and sometimes our providers) collect or share this information when you use our Services, click on a site or an ad, or launch one of our games or other mobile applications. This information: (1) allows us to accurately and properly pay for ads placed on our behalf (e.g., an ad that led you to purchase or download one of our games) and get paid when you see an ad on our Services; (2) helps prevent you from repeatedly seeing the same ads; (3) helps select and display targeted ads or other content on your device (such as on a site or social networking service you are visiting or a mobile application you are using) that may be of particular interest to you; (4) helps with measuring and analyzing the effectiveness of our ads, popularity of content, and traffic on our Services; and (5) helps us improve our Services.

---Third Parties

We share your information with third parties as described in this Privacy Policy, including as follows:

• Collaborative Relationships: When we offer services or promotions in collaboration with a third party who will receive your information for its own use, we will inform you of that at the time of collection and you may choose whether to participate in the offering.
• Legal & Safety: We may share your information to protect the security of our Services, servers, network systems, databases, users and business and in connection with an investigation of fraud, intellectual property infringements, interference with our rights, property or users, or other activity that is illegal or may expose you or us to legal liability, including as required or requested by law enforcement or other government officials. We also may share your information with third parties when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users, or others who may be harmed or may suffer loss or damage, or when we believe that it is necessary to protect our rights, investigate, or enforce our policies, terms, combat fraud, or comply with a judicial proceeding, court order, or legal process served on MagicHouse Entertainment. We also may share your information when we have reason to believe it is necessary to investigate or enforce our policies, terms, or other legal document or contract related to the Services or rights of a third-party.
• Sale or Transfer of Business or Assets: We may sell or purchase assets during the normal course of our business. We may disclose information about you and transfer that information to another entity as part of a potential or actual acquisition or merger of MagicHouse Entertainment or any of our assets. If we bring or are defending a reorganization, bankruptcy, or similar event, such information may be considered our asset and sold or transferred to third parties.
• As Disclosed to You: We may share your information as disclosed to you at the time of collection.

---Other Users

If you participate in open communities, such as online gaming sessions and social networking services, we automatically post certain information, such as your user name or ID and gameplay statistics, within the game, on social networking services, on our Services, or on specialized game sites. If you participate in tournaments or other online game events, we must publicly post your information.

We publish gameplay boards and multiplayer match records that contain information based on your use of the Services, such as your user name or ID, when they are essential components of the Services that we offer you and others. Like other gameplay statistic services, your game activity, leaderboards, and multiplayer match information may appear nested in the Services or third-party webpages.

Some third-party services also let you post information about your game activity to their sites to share with others. If you use these features, those third-party services' privacy policies and terms govern your actions on those sites and the information that those services collect.

We combine information collected through various Services and display it publicly, including on our Services, in our games, or in multiplayer game lobbies. For example, if you link your game platform account with us, we may display your in-game achievements along with your account name.

Public Postings

If you share personal information, post an image or video, or provide other content in public forums such as on a message board, chat room, comment field, or profile page, other people can view, collect, and use that information. If your user name or ID contains your name, your name will be publicly available on leaderboards and elsewhere as described in this Privacy Policy. Users of such public forums may be able to identify you, use the information to send you messages, or copy any of the images, video, or content you have shared. There is no expectation of privacy or confidentiality on any of these public forums. Please do not share your personal information in public forums or in your user name or ID. You are responsible for any information or content you publicly post using our Services.

Disclosure of Your Personal Information

Your personal information will not be disclosed outside of MagicHouse Entertainment and its affiliates other than as approved by you or as follows:

• With your consent.

This may occur, for example, when you agree (such as in this Policy) to allow MagicHouse Entertainment to sharing your information with third parties for their marketing purposes and subject to their privacy policies.

• To engage third parties to perform services on MagicHouse Entertainment's behalf.

This may occur, for example, when we uses a third party to send you emails. These third parties are not permitted to use your personal information for any purpose other than providing services to MagicHouse Entertainment. As permitted by or to comply with law or to protect rights. We may release your personal information as permitted by law or if we believes that doing so is appropriate to comply with the law, to enforce or exercise MagicHouse Entertainment's rights or to protect MagicHouse Entertainment's, MagicHouse Entertainment's users' or other third parties' property, rights or safety.

• In aggregate and anonymous form.

We may share aggregate and anonymous information about you with advertisers, publishers and other third parties.

• In connection with a corporate transaction.

We may share your personal information in connection with any merger, acquisition, sale of assets, or other corporate combination or financing.

Changing or Deleting Your Information

You may change or delete information by following the process provided in the MagicHouse Entertainment's game, unless we have to keep the information for legitimate business or legal reasons. If you delete certain of your information, your account may become deactivated. You may opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. As described above, our policy is not to disclose your personal information to a third party for direct marketing purposes without your approval. You may also choose to opt-out after granting approval. If you choose to opt-out at any time after granting approval, please inform us by following the email: support@magichousegames.com

Data Retention

We'll keep your information for as long as necessary to provide you with the Services, fulfill our legal obligations, and/or exercise, defend or establish our rights.

We retain your information while your account is active, as needed to provide you Services, or to administer our Services. If you wish to delete your account or request that we no longer use your personal information to provide Services to you, contact us for changing or deleting your information. If your account is inactive, we will maintain your account for the length of time for which we reasonably expect you to reengage with our Services. After such period, we will delete personal information, including your email address and log-in credentials, and you may no longer be able to access your account. We may still retain some of your personal information in our files for a reasonable period of time to resolve disputes, enforce our terms and policies, administer our Services, comply with technical and legal requirements, and/or other constraints related to the security, integrity, and operation of our Services, after which we will take steps to delete or archive your personal information.

Children's Privacy

Generally, we direct our Services to a general audience and we do not knowingly collect personal information from children under 13 years old (or older, if applicable law provides for different protections). We may direct certain Services to an audience of all ages---including children. For these Services, we may restrict the collection of personal information on the Services from anyone, apply an age gate allowing children to use the Services while restricting the collection of personal information on the Services from children, or get a parent's permission to collect personal information from children. If we become aware that a child has provided personal information without a parent's permission, we will promptly delete this information. We encourage parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when using the Internet.

International Transfer of Information

We and our vendors and partners may process, transfer, and store information about you in connection with the Services in the United States and other countries that may not have privacy laws equivalent to the country where you reside. We take steps to apply appropriate safeguards when we transfer that information.

Please note that you are transferring information and allowing MagicHouse Entertainment or others to transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information and the use and disclosure of information about you, including personal information, as described in this Policy.

When your information is in another country, it may be accessed by the courts, law enforcement, and national security authorities pursuant to the laws of that country. If you reside in the US, UK, EU, EEA or Switzerland, we rely on Standard Contractual Clauses and/or other approved legal mechanisms to transfer personal information from the US,UK, EU, EEA or Switzerland to countries located outside of these locations (as applicable).

Date Security

We follow generally accepted industry standards and maintain appropriate safeguards to help protect the security, integrity, and privacy of the information we collect about you. These security measures are designed to protect against the accidental or unlawful destruction, loss, misuse, alteration, and unauthorized disclosure of, or access to, the information under our control. However, no system can be 100% secure and we cannot guarantee our security measures.

Modifications to this Policy

We may modify this Policy from time to time. We will post all changes to this Policy on this page or another location on the Site and the modified policy will specify its effective date. You are obligated to check the Site to confirm whether the Policy has been modified.

Contact Us

If you have any questions about this Policy, please contact us by following the email: support@magichousegames.com